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Using Anthropic Console to Generate Better AI Prompts
Jay McCormack
Jan 2026
Results as a Service for Associations
Design the membership lifecycle
Design the membership lifecycle
your members deserve
Most associations send a welcome email and a renewal invoice - with 11 months of silence in between. We design, build, and run the membership lifecycle that keeps members engaged, informed, and renewing.
Problems We Solve
Every association faces these challenges
50+ years in the association sector taught us one thing: every association struggles with the same problems. Here's how we solve them.
Governance
Your Board Can't Sponsor What It Can't See
Your board is either changing too fast to sustain any strategic project, or hasn't changed in so long that nothing new gets through. We help associations build governance structures that balance stability with the appetite for modernisation - so transformation has a sponsor who stays long enough to see it through.
- Give transformation projects a stable governance sponsor.
- High board turnover (4+ responsible person changes in 24 months) means no strategic initiative has consistent leadership - each new board member restarts the conversation from scratch.
- Zero board changes over 5+ years signals a captured board resistant to modernisation.
- 69% of members cite budget constraints as their top non-renewal reason - stagnant boards often fail to invest in the changes that would reverse this.
- When ACNC data shows board members with operational titles, the board is doing operational work.
- Boards govern, they don't manage databases.
Transactional
Don't Make Members Work to Learn
Your members shouldn't need three logins, a PDF form, and an email to the office just to complete a training module. We streamline the CPD experience from discovery to completion - so professional development feels like a benefit, not a bureaucratic exercise.
- Remove friction from the highest-value member touchpoint.
- CPD is where members interact with the association most frequently outside of events.
- One society generates over 50% of non-dues revenue from microlearning alone - but only if members can actually access it without friction.
- When CPD lives on a separate platform with its own login, completion data never flows back to the membership system.
- Only 29.7% of associations have engagement tools mostly or fully integrated.
- 88% of customers expect a response within 60 minutes - a manual enrollment workflow fails that test before it begins.
Transactional
Your Knowledge Base Shouldn't Need a Password and a Phone Call
If your members can't access guides, templates, and industry data without emailing the office, those resources aren't delivering value - they're collecting dust. We build resource libraries that members can search, access, and use on their own terms.
- Make member resources justify the membership fee.
- When resources are gated behind a login that doesn't exist, or require an email request to access, the perceived value of membership drops.
- Members viewing their association as a tech adopter are 81% more satisfied - frictionless resource access is the simplest demonstration of that.
- A 'Members Only' label with no accessible login button is the worst of both worlds - non-members can't preview the value, and members can't access what they've paid for.
- Resources that are 3+ years old and uncurated signal the organisation isn't maintaining its knowledge base.
Financial
Revenue Shouldn't Depend on a Single Cheque
If your ACNC profile shows declining revenue and almost nothing from membership fees, events, or CPD, your financial model is exposed. We help associations build diversified digital revenue streams - so the next grant cut doesn't become an existential crisis.
- See the trend before it becomes terminal.
- ACNC register data shows revenue breakdown directly on the profile page - declining total revenue over 2-3 years is visible in seconds.
- Non-dues revenue has been the #1 financial challenge for three consecutive years.
- Financial experts recommend no single funder exceeds 15-20% of budget.
- Dues now represent just 30% of professional association revenue.
- The gap must be filled by events, CPD, publications, job boards, and digital services - all of which require digital infrastructure to deliver and scale.
Financial
Your Auditor Is Telling You Something
When the auditor notes 'material uncertainty' about your ability to continue operating, that's not a footnote - it's an alarm. We help associations address the financial system weaknesses behind audit findings, so the next audit tells a different story.
- Treat audit findings as a diagnostic, not a judgement.
- A going concern paragraph in the auditor's report is the most severe public signal an association can generate - but it's also the clearest mandate for change.
- When employee expenses exceed 70-80% of total expenditure, the organisation is spending its budget on manual labour.
- Zero technology spend confirms there's no investment in the tools that would reduce that ratio.
- Small charities using cash accounting almost certainly run spreadsheet-based bookkeeping - the board is governing without real-time financial data.
Financial
Your Annual Report Is Your Shop Window
Your annual report tells the world more about your operational maturity than anything else you publish. A basic Word document with no membership data and a CEO letter about 'modernising our database' doesn't inspire confidence - it confirms every doubt a prospective member already has.
- Let your annual report prove your value, not undermine it.
- Only 11% of associations describe their value proposition as 'very compelling.' An annual report that lists activities without outcomes, includes no membership statistics, and references no KPIs is a missed opportunity to demonstrate impact.
- Self-identified pain points in the CEO's letter - references to 'manual processing,' 'system migration,' or 'legacy systems' - are the strongest possible pre-outreach intelligence.
- When data flows through connected systems, annual report content generates itself.
- When systems are disconnected, producing the report consumes weeks.
Transactional
Paperwork Is Costing You Members
Every PDF form a prospective member has to download, print, and email back is a chance they'll walk away. We replace manual forms with online workflows - join, renew, register, and submit CPD without ever touching a PDF.
- Reduce abandonment at the point of commitment.
- When a prospective member hits a PDF download instead of an online form, the conversion window closes.
- Research shows 88% of customers expect a response within 60 minutes - a PDF-and-email workflow can take days.
- Every form that requires a download, print, and scan is an invisible barrier costing you the members most likely to join.
Digital
Know What's Working (and What Isn't)
If your website has no analytics, you're making decisions in the dark. We set up proper measurement - from visitor tracking to SEO fundamentals - so you can see what members actually use and invest accordingly.
- Stop making investment decisions based on gut feel.
- 97% of nonprofit professionals want to use data more effectively, but only 5% actually use data in every decision.
- Without analytics, your website investment is unaccountable - and your board has no evidence base for technology decisions.
Transactional
Make Joining Effortless
Your membership application shouldn't feel like a tax return. We build frictionless join flows - online forms, instant payment, immediate confirmation - so new members start engaged, not frustrated.
- Capture prospective members at the moment of intent.
- 32% of association members are less likely to continue after one bad experience - and the join process is the very first one.
- Renewal decisions are largely determined in the first few months of membership.
- A slow, manual onboarding process wastes the most critical engagement window.
Transactional
Renewals That Run Themselves
If renewal means emailing an invoice and hoping for a cheque, you're losing members to friction. We build self-service renewal with automated reminders, online payment, and zero staff chasing.
- Protect your most important revenue stream through frictionless renewal.
- 50–52% of non-renewals are driven by lack of engagement, but a proportion are simply lost to process friction.
- If renewal requires effort, you're adding an unnecessary decision point.
- Auto-renewal removes that decision entirely - the member stays unless they actively choose to leave.
Transactional
CPD That Delivers Year-Round Value
An annual conference isn't a CPD program. We help you build on-demand learning, automated tracking, and credentialing pathways - turning CPD from a once-a-year event into a year-round retention engine.
- Turn CPD from a cost centre into a revenue engine.
- One professional society generates over 50% of non-dues revenue from microlearning alone.
- Dues now represent just 30% of professional association revenue - CPD is where the growth is.
- Year-round on-demand learning creates touchpoints that keep the association relevant outside the annual event calendar.
Transactional
Members Deserve a Front Door
No member portal means every routine request hits your inbox. We build self-service portals where members update details, access resources, track CPD, and renew - without calling your office.
- Give members control of their own experience.
- Members viewing organisations as early tech adopters are 81% more satisfied, 74% are promoters, and 53% feel more connected.
- A portal handles the 80% of enquiries that don't need a person - and creates the data foundation for engagement scoring.
Financial
Your Data Tells a Story
Declining revenue, stale engagement, governance instability - the signs are in your financials and ACNC filings. We help you read them and act before they become crises.
- Identify financial trajectory before it becomes a crisis.
- Non-dues revenue has been the #1 financial challenge for three consecutive years.
- When employee expenses exceed 70–80% of total expenditure, the organisation is paying people to do what systems should handle.
- Zero technology spend in financial statements confirms the digital underinvestment.
Digital
Digital Foundations That Look Professional
Personal email addresses, missing privacy policies, and dead social links erode trust before you say a word. We get the basics right - branded email, compliance essentials, and a consistent digital presence.
- Build trust before the first conversation.
- A prospective member who sees @gmail.com as the official contact, broken social links, and no privacy policy forms an immediate impression - and it's not positive.
- Professional email, a managed domain, and privacy compliance aren't advanced capabilities - they're the foundation everything else is built on.
Operational
Keep Your Best People Focused
When one person holds all the knowledge and three others are doing data entry, you're one resignation away from chaos. We automate the busywork and document the knowledge so your team can focus on members.
- Break the cycle of turnover and knowledge loss.
- 35% of associations report 11–20% annual turnover.
- 42% of institutional knowledge is unique to the individual - every departure takes critical operational knowledge with it.
- 95% of nonprofit leaders are concerned about burnout.
- Automation doesn't replace people - it gives them time for the work that matters.
Transactional
Turn Engagement Data Into Action
Empty directories, stale testimonials, and abandoned social feeds signal a community losing momentum. We help you measure engagement and build the digital touchpoints that keep members connected.
- Detect disengagement before it becomes non-renewal.
- 50–52% cite lack of engagement as the top reason for not renewing.
- By the time renewal notices go out, it's already too late - most renewal decisions are made in the first few months of membership.
- Abandoned social media and stale content are leading indicators of broader operational dysfunction.
Digital
Your Website Shouldn't Be a Time Capsule
A copyright date from 2022, an events page full of past conferences, and a blog that went quiet months ago - your website is telling prospective members you've stopped paying attention. We build sites with content workflows that keep things current without adding to your workload.
- Signal to prospective members that you're active and relevant.
- A stale website tells visitors the organisation has stopped investing.
- An outdated CMS with no security patching is an active vulnerability.
- Over 60% of web traffic is mobile - a non-responsive site hasn't been meaningfully updated since before 2015 and is actively losing prospective members.
Governance
Strategy Shouldn't Live in Someone's Head
No published strategic plan means no roadmap for investment, no way to measure progress, and no shared direction for the board. We help associations turn ad hoc decision-making into structured, outcome-focused planning that the whole organisation can execute against.
- Create the decision-making framework that precedes technology investment.
- 90% of organisations fail to execute their strategies.
- Only 5% of employees fully understand their company's strategy.
- 85% of leadership teams spend less than one hour per month discussing it.
- A published strategic plan aligns the entire organisation - without one, every investment decision is ad hoc.
Transactional
Stop Logging Into Three Systems to Do One Job
When events are on Eventbrite, membership is on a spreadsheet, and CPD is on yet another platform, your staff spend their days copying data between systems. We connect your member-facing functions into a single experience - one login, one source of truth.
- Eliminate the hidden cost of data re-keying.
- 43% of nonprofits use seven or more data tools daily.
- When each function requires a separate login, the member experience feels fragmented.
- Only 29.7% of associations have engagement tools mostly or fully integrated - creating a single source of truth reduces cost, complexity, and errors.
Digital
Your Tech Is Showing Its Age
A website built on a free-tier platform with no security patches, no mobile responsiveness, and no analytics isn't just dated - it's actively costing you members. We modernise your digital foundation so it supports your operations instead of holding them back.
- Close the gap between what members expect and what you deliver.
- 65% of Gen Z members use AI at work weekly, but only 18% of association staff organisations use AI.
- Members viewing organisations as early tech adopters are 81% more satisfied.
- The technology expectations gap is widening - and a dated website is the most visible symptom.
Financial
If Your Numbers Don't Match, Neither Does Your Story
When your website says 1,500 members, your annual report says 980, and your ACNC filing says something else entirely - you have a reporting problem, not a rounding error. We help you build a single data foundation where every number tells the same story.
- Build credibility with consistent, verifiable data.
- When three public sources give three different membership numbers, reporting credibility is undermined - with members, funders, regulators, and government.
- 35% of nonprofits still rely on manual, time-consuming reporting.
- Connected systems make reporting a byproduct of operations, not a separate project.
Operational
Volunteers Shouldn't Run Your Database
When core functions like membership processing, website updates, and financial reporting depend on volunteers, you're one life change away from losing that capability entirely. We build systems that give volunteers structure and give your organisation continuity.
- Build operational continuity that survives volunteer availability.
- When a key volunteer's life changes, the function they managed disappears - no notice period, no handover, often no documentation.
- 43% of Australian associations have the CEO also serving as Company Secretary.
- Volunteer board members should govern, not manage databases.
Governance
Late Filings Are a Symptom, Not the Problem
If your ACNC returns are overdue, the issue isn't paperwork - it's that your back office is overwhelmed. We streamline the administrative processes that cause compliance to slip, so filing becomes a byproduct of running well, not a separate burden.
- Address the root cause, not the paperwork.
- Late ACNC filings don't happen because someone forgot - they happen because back-office processes are overwhelmed.
- Non-filing is the #1 reason for deregistration on the NZ Charities register.
- Fixing the processes that cause late filing simultaneously fixes the processes that cause poor member experience.
Governance
Your Members Need You to Speak Up
If your advocacy page is empty or your last government submission was three years ago, members are wondering what their fees are funding. We help you build the operational capacity to maintain a consistent policy voice - so your association stays relevant to the people who need it most.
- Deliver the function members value most.
- Advocacy is a primary reason members join associations.
- 69% report membership decline - and weak advocacy directly feeds the perception that fees aren't buying anything tangible.
- Advocacy is one of the few functions that genuinely distinguishes an association from a commercial provider.
Our Approach
We know associations
We place associations in the driver's seat, enabling them to deliver an array of content and services to their members that is always relevant and beneficial.
We equip you with the processes, techniques, training and tools to transform the information at your fingertips into valuable insights that drive member engagement and growth.
Learn about our team
50+
Years collective experience
100s
Associations across AU, US & UK
2010
Founded with a single mission
The Designed Member Journey
From welcome email to renewal - and every touchpoint in between
We map every stage of your membership lifecycle and design the communications, triggers, and automations that keep members engaged. No more 11 months of silence. Every member gets the right message at the right time.
Know Every Member
A single view of every interaction, preference, and need
Data from your AMS, website, events, and email - unified into one view. AI surfaces the patterns your team would never spot manually: who's disengaging, who's ready for more, and what each segment actually values.
Your Systems, Connected
Eliminate data silos without replacing what works
We integrate your existing systems so data flows where it needs to. A single source of truth for member information, with API-native connections that survive vendor upgrades without breaking.
Content That Reaches Members
Create once, publish everywhere, always consistent
Every piece of content you create for your members - website, email, publications, mobile app - managed in one place. Your team creates, our systems distribute, and your members receive a consistent experience across every channel.
From the Library
Latest videos
Presentations, demos, and insights on AI and technology for associations.
See what your membership lifecycle should look like
Book a 20-minute walkthrough. We'll map your current membership lifecycle, show you where members disengage, and demonstrate what a designed journey looks like.